Turning views and clicks into customers

I help businesses create meaningful customer experiences through CRM, UX, content, and growth marketing.

👉 Let’s work together
What I do ✨
Photo of Alix Drouet, Freelance Marketing

Hi, I’m Alix, the marketer behind Alixir Marketing.

With 10 years of international experience across tourism, SaaS, and tech start-ups, I’ve worked with brands like Tourism New Zealand, Velocity Frequent Flyer, and fast-growing SaaS companies to deliver digital experiences that inspire action.

My background combines data-driven growth marketing with a strong focus on user experience. Whether it’s building CRM strategies that nurture leads, running UX projects that uncover user problems, or optimising content for both SEO and the next frontier of Generative Engine Optimisation (GEO), I bridge the gap between strategy and execution.

Who am I?

Work with me

Explore what I offer

    • Ad-hoc campaigns, newsletters, and triggered emails

    • Segmentation & automation (lead nurturing, IBM & ABM strategies)

    • Orchestration across multiple channels

    • Experienced with HubSpot, Marketo, Salesforce, Braze, Mailchimp

    • Full projects run with the Double Diamond framework, from discovery to delivery

    • Audience insights: surveys, interviews, and prototype testing

    • Heatmap & behaviour analysis for content hub revamps

    • Wireframing & stakeholder workshops

    • Strong project management: agile meetings, project boards, efficient task breakdown

    • Content audits powered by analytics (traffic, bounce rate, time on page, keyword performance)

    • SEO & GEO keyword research aligned with audience search behaviour

    • Web & blog copy that drives both rankings and conversions

    • Results tracking to ensure content performance

    • Full account audits & competitor benchmarking

    • Content calendars with creative ideas mapped to trends

    • Strategy development for engagement and community building

    • Audience targeting & keyword research

    • Landing page optimisation to boost quality score

    • Smart CPC bidding & daily budget optimisation

    • Ongoing negative keyword monitoring

    • Location targeting where relevant

Let's work together

What they say about me

“The PPC campaigns were, by any measure, very successful in driving traffic to our school website and driving prospective parents to attend open events and to register with us.”

— Su Smith, Director of Marketing at St Helen’s College

PREVIOUS WORK

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PREVIOUS WORK 〰️

St Helen’s College

St Helen’s College needed support for both:

  • Website audit:

    Analysing St Helen’s College website UX and performance, I provided recommendations and clear metrics to improve with their

    • Website performance audit looking at SEO scoring, site speed, and other key metrics.

    • UX audit looking at best practices for UX on desktop and mobile devices.

  • Paid search campaign:

    St Helen’s College needed support in implementing a paid search campaign with Google Adwords.

    • SEO research to identify keywords and key queries to include in the campaign, as well as negative keywords to exclude.

    • Landing page optimisation to improve its quality score for better ad performance.

    • Geo targeting: identifying key postcodes to target, as well as defining a target radius around the school.

A promotional graphic for St Helen's College announcing a virtual open morning for a sea campaign, featuring a young girl with her eyes closed, wearing a plaid shirt and jeans, with one arm raised in front of a green background.
A presentation slide on Google Trends analysis with a line graph showing search interest over several months and a title 'Search - General Trends.'
A screenshot of a Google Ads campaign dashboard showing the 'Search Keywords' tab with a list of keywords, their status, and performance metrics on a computer screen. The webpage is part of a tutorial titled 'Step 2 - Keywords & Negative Keywords' fr

Get in Touch

Let’s chat about how I can support your growth.
Drop me a line and let’s bring to life your marketing goals.